loss leader

英 [ˈlɒs liːdə(r)]

美 [ˈlɔːs liːdər]

低价出售的商品；亏本出售的商品；招揽顾客的廉价品
n.  低价出售的商品; 亏本出售的商品; 招揽顾客的廉价品

经济

柯林斯词典

• （为吸引顾客而）亏本出售的商品
  Aloss leaderis an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop.

英英释义

noun

• a featured article of merchandise sold at a loss in order to draw customers
  Synonym:drawing cardleader

双语例句

• Music videos have long been a loss leader intended to drive sales of records and singles.
  长期以来，音乐视频一直就是亏本搭售的产品，主要作用是推动唱片和单曲的销售。
• But managers can actually turn the loss of a rule-breaking leader into a positive, says Lisa Penney, a professor of industrial organizational psychology at the University of Houston.
  但事实上，管理层完全可以将违规领导者造成的损失转变为积极的影响，休斯顿大学（theUniversityofHouston）工业与组织心理学教授丽莎•佩妮说。
• Under the proposals being considered, Huawei would offer its hardware at a large discount as a loss leader, as part of a wider effort to break into the UK market.
  根据正在考虑的提议，华为将以较大折扣提供硬件，作为一笔“赔本赚吆喝”的买卖，以便打入英国市场。
• It proposes the principles of managing the tax revenue loss, including the principle of tax equity, the principle of tax neutrality, the principle of tax efficiency, the principle of national tax sovereignty, the principle of fiscal revenue and the principle of technology leader.
  提出治理电子商务中税收流失应坚持的原则，包括税收公平原则、税收中性原则、税收效率原则、国家税收主权原则、财政收入原则和技术先导原则。
• Japanese Prime Minister Taro Aso accepted responsibility for the LDP's loss and announced Monday that he is resigning as the party's leader.
  日本首相麻生太郎星期一宣布对自民党选举失利负责，他将辞去该党领导人一职。
• But the elves of nargothrond would, in their own way, have been diminished because of the loss of their leader.
  而纳戈兰德的精灵，就他们本身来说，也因为失去了他们的领袖而被削弱了。
• This loss of empathy is not necessarily bad for a leader, to a point.
  从某种角度而言，失去同情心对领导者来说未必是件坏事。
• Grocery stores often use a loss leader, such as low-priced coffee, to lure customers into the store.
  食品杂货店常常利用诸如咖啡一类的亏本出售的廉价品来招揽顾客。
• NEW YORK-Back in the simpler, more innocent mid-1990s, Internet searches were seen as a loss leader.
  在90年代中期，互联网搜索业务并不被看好。
• Kane told me in July that she went into the two-year project thinking that if any company could survive the loss of its visionary leader, Apple ( AAPL) could.
  凯恩在7月份告诉说，她在启动这个为期两年的写作计划时认为，如果只有一家公司能够在失去有远见的领导者之后继续生存下去，那就是苹果公司。